this is sort of my favorite concept so far. i was trying really hard to stay away from any apple imagery at all because t seems so obvious and easy. so i started to think about the stickers they put on apples. i'm really into retro design so i thought it'd be a cool concept to have the logo sort of look like one of those old school stickers. i would draw those old numbers and letters to give it that authentic feel too. in some of the sketches i also tried to make the "sticker" resemble a record, just to sort of tie the whole idea together.

i think this would be cool because the retro concept can go further then just the logo....it can expand to the website, packaging, etc. it's an idea that you can play with a lot and can come up with a lot of different things in the future.